Ceramics as a contemporary, colourful, warm furnishing element: this is the new style of Ragno under artistic director Ferruccio Laviani. 

The vivacity and inventiveness of design, the inquisitive, lively attitude of fashion, fresh, pleasure-loving and rather free-and-easy verve are the attributes that most decisively identify the new course of Ragno, under art director Ferruccio Laviani.

作为当代色彩丰富，热情奔放的装饰元素的陶瓷， FERRUCCIO LAVIANI把它纳入了蜘蛛瓷砖新的风格。

设计的活泼性与独创性，栩栩如生的时尚气息，鲜艳，愉快，以及随意性都表现出了蜘蛛瓷砖新的特性。

 

This established brand, created in 1950 and acquired by the Marazzi Group in 1989, has very precise tendencies. To present itself first of all as a genuine furnishing solution for the interiors of the home. The tile is suggested as being like a new skin that adheres to rooms and characterises them, much like a chair, a table or a sofa. An inner lining, therefore, that covers all the interior surfaces and aspires decidedly to move out of the usual designated locations of the bathroom and the kitchen, to offer itself as an audacious and explosive furnishing and decorative alternative with a high expressive content for all the environments of the home.

创建于1950年的蜘蛛品牌，1989年被马拉兹集团购得，发展潜力巨大。首先以室内装修的真解示人。瓷砖就好像给房间换了一身新皮肤一样，像椅子，桌子，或者沙发。因此，这一皮纹系列覆盖了所有室内表面，坚决走出通常浴室和厨房的特定场所，为室内所有环镜造就了大胆的装饰。

 

Why not consider a tiled base for the mattress as a bed solution?

为什么不想想用瓷砖来铺搭一张床呢？

 

Or a tiled base with large cushions as a sofa solution? Ragno agrees with what Ferruccio Laviani maintains; that is to say, that the time is right and that, just as in the past we have witnessed the cyclical alternation of the use of woods, marbles, plastics, resins and stone for floors and, on the walls, of tapestries, woodwork, cloth, polished and matt paints, today the world of furnishing should be struck by a new creative wave that rediscovers the expressive and functional potential of ceramics. Ragno intends to make ceramics - in truth an age-old material - rise to the rank of a “new material” of the future, the bearer of unusual aesthetic contents. With Laviani’s contribution, Ragno wish to reinterpret this world and be in the forefront to offer contemporary and innovative creative furnishing solutions. Ceramics are a living material and the high technology level achieved by Ragno in production opens up frontiers to the introduction of formats, colours, new and unusual material effects.

或者在瓷砖基础上铺上厚厚的垫子充当沙发呢？蜘蛛同意FERRUCCIO LAVIANI 所坚持的，时间是适当的，就像过去我们看到的用木头，大理石，塑料，树脂和石头来铺地板；用挂毯，木刻，织布，抛光漆以及无光漆来装饰墙面。今天，世界装饰界将以瓷砖丰富以及功能性的潜力引领一种新的创新浪潮。蜘蛛致力于把陶瓷这一实在的古老的材料用于未来的一种新的材料来传递一种与众不同的审美观。有了LAVIANI的贡献，蜘蛛将会重新解释这个世界并站在当代创新装饰的最前线。陶瓷是一种有生命力的材料，蜘蛛生产的高技术水平也向规格，颜色以及不同材料的影响的引入厂开了大门。

Not coincidentally, the new press campaign devised by Ferruccio Laviani reveals an environment where the texture of the ceramic tile covers everything as a symbolic furnishing element. The declaration of intent is explicit: to cover every environment of the home. The multi-subject campaign will appear immediately in the most important Italian furnishing and women’s magazines.

不巧，在FERRUCCIO LAVIANI主办的新闻活动中，他揭示了每种象征性的装饰元素都包涵在瓷砖的纹理中。这一声明目的明确：要把房间的每一个角落都用瓷砖装饰起来。意大利最重要的装饰杂志和女性杂志都将报道此次多主题活动。

Laviani will also be involved in revising the catalogues both from a graphic point of view and in the selection and restyling of products. Certain collections will continue to constitute the company’s core business while others, new and future, will represent the new direction Ragno intends to take.

LAVIANI 将参与从绘画角度修改图册，选编，以及改变产品风格。某些特定的有关公司核心力量的系列将会保留，而一些新品会显示出蜘蛛最新的方向。
Laviani’s background in the field of product design and fashion, as an architect and designer whose name is linked to the most prestigious firms in the design furniture sector (Kartell, Flos, Moroso, Molteni, Foscarini, etc), but not only (Dolce & Gabbana, Citroen), affords him a privileged perspective for interpreting the Ragno mission: to offer the most innovative decorating solutions for all the surfaces of the home.

LAVIANI在产品设计和时尚领域的背景，并且作为一名建筑师和设计师，他的名字与装饰设计行业最负盛名的大公司联系在一起。这些都赋予他在诠释蜘蛛新的使命的时候那个权威的视角，那就是：为房间里所有的表面都提供了最创新的装饰。